Reputation Management

Your reputation matters, both online and offline. However, defending your reputation against external forces is often a real challenge.

IFORI guides you to gain more control over the online findability of your personal (or company) data and to manage the perception of stakeholders and public conversations about an individual (or an organization and its brands).

The General Data Protection Regulation (GDPR) grants all persons whose personal data is processed the basic right to have their personal data deleted (Article 17 GDPR). But this right is not absolute, often a trade-off will have to be made between the right to privacy versus the freedom of expression and information. It must then be examined on a case-by-case basis which fundamental right weighs more heavily.

What do we do?

For these types of projects, legal proceedings often involve high costs and are not always effective. Our Reputation Management services include:

• Monitoring perceptions and conversations, by actively informing you when personal data reappears in the search engines;
• Exercising your right to be forgotten under Article 17 GDPR;
• Submitting requests for the removal of personal photos or messages from search engines (Google, Bing, Yahoo, etc.), both published in a consensual and non-consensual manner;
• Responding to reputational threats by submitting a formal request to relevant authorities;
• Proactively taking advantage of opportunities to improve reputation.

Our added value?

We rely on the experience gained by our team members on projects carried out by IFORI and on our unique approach to conflict resolution. With our experience and proven track record in guiding reputation management, we take a holistic approach to achieving concrete results for our clients.