When fame backfires: why ‘GEORGE ORWELL’ could not be registered as an EU trademark
A famous name is not always a strong trademark Can the name of a famous author be registered as a…
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Blog
From paper policy to runtime instruction: making your AI policy work for you
In 2024 IFORI published a free template: Policy on the Acceptable Use of Generative AI. It defines scope, sets requirements…
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Voice as a Trademark? AI and the Future of Identity Protection in IP Law
Recent developments involving Taylor Swift highlight a significant shift in how intellectual property rights are being leveraged in response to…
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Who Can You Trust With Your Invention (and who can cost you your patent)
A practical confidentiality guide for inventors Many inventions are lost long before they are rejected by a patent office. Too…
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World IP Day 2026: IP and sport as teammates
Every year, on April 26, IP supporters are eager to put intellectual property in the spotlight with the World Intellectual…
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Customer interview: Tom Codron from Sensolus
Sensolus, a Belgian SaaS and IoT player active in Europe, the US and Canada, noticed that “legal as a side…
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Europe vs Japan: Design rights
What is a design? Designs are a form of intellectual property that protects the appearance of a product (its look…
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The McConaughey Method
How Trademarks Are Becoming a New Legal Weapon Against AI Abuse Once an iconic film quote, today a legal defense…
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Is your brand protection still on point?
New year, new Nice Classification. Is your brand protection still on point? Since 1 January 2026, the 13th edition of…
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