The growing influence of influencers and content creators also sharpened the focus of regulatory agencies. There are cases where deception and scams harm users and put content creators in a bad light. In response, the Flemish Media Regulator and the FPS Economy took action and conducted massive checks on various social media platforms. Read how to create and market compliant content as an influencer here!
Influencer controls
The idea behind the controls is understandable, but the legal rules are not always well suited to the ever-evolving digital landscape. This creates complicated obligations and great responsibilities for content creators who want to go the extra mile .
Recent cases of well-known influencers receiving warnings and fines from the Flemish Media Regulator (“VRM”) and the FPS Economy highlight the importance of legal compliance in the world of content creation.
Warnings and fines
The Media Decree sets clear guidelines for content creators, requiring commercial communications and public benefit messages to be easily identifiable . This includes requiring influencers to include the terms“ad” or“publicity” at the beginning of their content.
In addition, what is often overlooked is the active role of the FPS Economy in enforcing economic regulations on social media. Similar rules apply throughout Europe, as a result of which massive fines are now being issued abroad as well.
Yet we see that very many content creators and influencers across Europe are not following these rules. However: fines can be as high as 80,000 euros, which can have significant implications for the financial stability and reputation of content creators.
Legal Support Content Creators
Whether you’re struggling to be sure you’re complying with all the rules or you don’t have time to deal with the legal obligations, IFORI gives you an all-in solution. Finally, in these challenging times, it is essential for content creators to take the right steps to avoid legal problems.
What do we do for you?
- Compliance Checks: Our experts ensure that your content or e-commerce website meets all legal requirements.
- Educational Workshops: Learn all about influencer marketing rules through our customized workshops.
- Customized Legal Advice: Our experienced legal team is ready to address your specific questions and concerns, whether you have received a warning or are seeking preventive advice.
Protect Your Brand and Reputation
Invest in our legal services and not only protect yourself from fines, but also preserve your reputation and brand value.