Your reputation is important, both online and offline. However, defending your reputation against external forces is often a real challenge.
“Perception is reality. If you are perceived to be something, you might as well be it because that’s the truth in people’s minds. Perception is reality, but it may not be actuality, and you have got to be able to keep the difference between that. No matter how people try to dispute it, perception is reality.”
Lee Atwater
IFORI guides you to take more control over the online discoverability of your personal (or company) data and manage stakeholder perceptions and public conversations about an individual (or an organisation and its brands).
The General Data Protection Regulation (aka GDPR) grants all individuals whose personal data is processed the basic right to have their personal data deleted (Article 17 GDPR). But this right is not absolute, often a trade-off will have to be made between the right to privacy versus freedom of expression and information. On a case-by-case basis, it should then be examined which fundamental right weighs more heavily.
What do we do?
For this type of project, legal proceedings often involve high costs and are not always effective. Our Reputation Management services include:
Monitoring perceptions and conversations, by actively notifying you when personal data resurfaces in search engines;
Exercising your right to be forgotten under Article 17 AVG;
Submitting removal requests of personal photos or posts from search engines (Google, Bing, Yahoo, …) both those published consensually and non-consensually;
Responding to threats to reputation by submitting a formal request to relevant authorities;
Proactively seizing opportunities to improve reputation.
Our added value?
We rely on the experience gained by our team members on projects conducted by IFORI and our unique approach to conflict resolution. With our experience and proven track record in guiding reputation management, we have a holistic approach to achieve concrete results for our clients.
