Media & Advertising
Media Law & Advertising
Media law has long since moved beyond the traditional framework of classical publicly funded broadcasting channels. The view of media as a classical regulated sector belongs in the last century. Today’s market is characterised by a complex marriage of administrative law rules (financing, allocation of resources), fundamental freedoms (freedom of speech, right to be forgotten), consumer protection and regulation of advertising, and even tax considerations (tax shelter). Those rules constantly evolve to remain relevant in an innovative market, where creativity is king and subversion is a business moto.
Among all the technological developments, however, it is necessary to identify four main constants:
- Increasingly digital and privatised media
- An increasingly targeted audience and more orientated contents
- More and more available content
- Increasingly diversified and globalised broadcasters
What do we do?
It can be easy to lose one’s bearings in the media-jungle. Fortunately, at IFORI, we know your rights (and duties) when it comes to media. Whether it is a question of negotiating broadcasting contracts, giving an opinion on the regularity of an advertising campaign, or asserting your rights regarding media, …
Our added value
We rely on experience gained by the team members, projects carried out by IFORI, as well as from the various conferences we take part in. With our in-house experience and proven track record in contract negotiations, we have a holistic approach to supporting our clients. Finally, as “no” is not our vocabulary, we will find the legal means to accomplish your media or advertising project.
Copyright & Neighbouring rights
Since the digital revolution, original content is available on every street corner and in every pocket. We are all, in turn, authors, readers, listeners, viewers, distributors, publishers of the content we publish or consult.
Works (book, text, photo, Facebook post, art piece) that are original (i.e., that you have created by making free and creative choices) and determined by precise formatting, you will be confronted with copyright law.
Internet giants base their economic success on the works that users submit to them, often freely and without economic compensation. Search engines have almost become real museums, art galleries or public markets where any content can be found (and copied in a few clicks) ad infinitum.
Despite this revolution, copyright rules have not changed: the principle is that you (and your heirs) retain a monopoly on the use of works until 70 years after your death. This raises classical issues where (often well intended) users will start using protected works without proper authorization. With the help of AI tools, those unauthorized uses are increasingly detected and sanctioned.
Copyright law is at the very roots of IFORI. Our founding fathers are art-enthusiasts. It is only natural that we started to assist and protect authors from diverse backgrounds and sectors. We review and negotiate their contracts, register their works and enforce their rights.
What do we do?
When it comes to copyright, IFORI’s value is – without any contest- our thorough knowledge of the sector and its practices. We know everything there is to know about art, authors, and contracts. We even wrote a book about it!
Our added value
There is no one-size-fits-all solution and we tailor our approach to fit your needs instead of providing standard solutions. We seek to be more than just a legal firm for your company, we seek to become our clients’ long term trusted partner.
